📡 A trade you don’t wanna do
Hello and welcome to Pulse — the weekly techie/businessy newsletter from @perspectiveix. I’m your host Ben, and I’m sorry I’m late. It’s been a super busy week with the lockdown ending on Wednesday.
And a quick welcome to everyone who downloaded the gifts on Telegram last week — and also James, who I met in person today and joined us here.
Ok, now, let’s jump in; it’s already pretty late.
🗞 NEWS
TikTok’s deadline comes and goes with no sale and no ban [link], phones with removable cameras [link], and the true price of a PlayStation 5 [link]
Controversy, Mental health, and TikTok Ban [link]
Stablecoins, Russian malwares, and Your location data [link]
Slack’s sale, AWS’s launch, and Libra’s rebranding! [link]
DeepMind breakthrough, Facebook’s new acquisition, and Big tech in Europe [link]
Huawei in the UK, Black Friday in the US, and ride-hailing in India [link]
🧠 INSIGHTS
Credit: Paweł Czerwiński on Unsplash
The old adage was always wrong. “Say whatever you like, but spell my name right.”
And now it’s even more of a trap.
The temptation to get the word out is overwhelming. There’s so much noise and so much hustle going on that we might believe that it’s okay to trade our standards and principles and position for some attention. At least for a minute or two.
The latest viral video is for an online dating site, and it features Satan as one of their customers. Nicely shot, sort of funny, with just the right amount of inside humor, there’s no arguing that it got attention.
But it burned trust. It established an image that contradicts the position they worked hard to earn for more than a decade.
There have always been shortcuts to attention. But the only purpose of advertising of any kind is to cause action, and action only happens when there’s trust involved.
from Seth Godin’s blog.
📊 STATISTICS
Top Apps Worldwide for November 2020 by Downloads
WhatsApp was the most downloaded non-gaming app worldwide for November 2020 with close to 58 million installs — 🇮🇳with 30% and 🇳🇬 with 10%. Meanwhile TikTok was the second most installed non-gaming app worldwide last month with close to 55 million installs.
Read more on SensorTower.
Most People Will Decide to Watch A TV Show After One Episode - Marketing Charts
TV viewers will make a judgement call on a show after a single episode, and most prefer shorter series, according to new figures from Hub Entertainment Research. The study breaks down viewing habits at a time when consumers are staying at home and streaming is spiking.
Based on an October 2020 survey of more than 1,600 TV viewers, Hub Entertainment’s report finds that the majority decide whether they want to watch a show after just one episode. This is the case when it comes to catalog shows with multiple seasons (74%), and even more so for new shows that consumers discovered before the premiere (95%).
Read more on MarketingCharts.
📱 TOOLS & APPS
Date Night Questions: Questions to help you know your friends & loved ones better.
play at your own risk :]
2020 Wrapped by Spotify: The songs you loved most this year, all wrapped up.
as expected, but always interesting.
Townscaper: A fun & relaxing town-building game
🔍 SPOTTED
Spotify is finally working on on-device local files support for Android [link]
Instagram is working on shareable urls for the Reels audios [link]
Instagram keeps working on the “Show Other Accounts” feature [link]
Instagram is working on the possibility of showing your other accounts on your profile [link]
Microsoft is working to support Gmail and iCloud calendar sync on Outlook [link]
TikTok is rolling out ability to upload longer videos of up to 3 minutes long [link]
🐦 TWEETS of the WEEK
My 4yo niece: “You’re fat”
Me: “Santa died”
Student vs. Apprentice:
"Memorize this and we'll give you a certificate that confirms you memorized it — by the way, you owe us $200,000."
vs.
"Choose a skill, practice relentlessly, and we'll pay you more as you get better."
😂 FUN STUFF
i actually have a bunch of playlists, but this is so relatable!
That's all for this week...
this is me on my way to your inbox today!