📡 The Culture War

Aug 23, 2020

Hello and welcome to Pulse — the weekly techie/businessy newsletter from @perspectiveix. I’m your host, Ben, and i think Pulse needs some changes, what do you think?

i’ll keep this intro short… what’s your favourite type of music? i love alt metal and seether’s new song has been my ear-worm of the week… what’s your song of the week? add it to this playlist on spotify. let’s share some culture, eh?

also, if you use pinterest, let’s connect. it’s super underrated and i love it. we’ll talk about it later in more depth.

oh, and anyone of you using iOS 14 beta? i’m having this problem with instagram…

alright, now, let’s get to this week’s newsletter…

🗞 NEWS

TikTok confirms it will sue the Trump administration [link], Apple apologises to WordPress [link], and the first trailer for Suicide Squad: Kill the Justice League.

Facebook’s blue nav bar, Leaked Pixel 5, and Fortnite [link]

Amazon’s sweet deal with Apple, Tesla to save lives, and Adobe screwing Lightroom users [link]

Apple reached $2T, Facebook cracked down on QAnon, and More Zoom [link]

Putin’s hack order, Faster MRIs with AI, and SpaceX making history — again [link]

Apple-Epic Stand-off, Google’s troubles in Australia, and TikTok’s new potential buyer [link]

Facebook Messenger on Instagram, and Trump on Triller [link]

😂 a gift for you.

🧠 INSIGHTS

Don’t just scratch the surface when talking culture - Credit: Sebastian Pichler on Unsplash

Welcome To The Culture War

Back in 1997, “The Talent War” became a thing when McKinsey & Co made it so.

Their idea being, if you can attract enough good people to your cause, you can climb any mountain, win any battle, kill any dragon, do whatever you want.

In other words, with talent, anything is possible.

The trouble, of course, is that your competition wants and needs that talent just as much as you do, and will fight fiercely to get it, hence the so-called war.

The interesting thing from our perspective is that the secret to recruiting talent is having a culture that would attract said talent. Get the culture right, and the talent follows. Get it wrong, and your best talent will leave you like rats leaving a sinking ship.

This means, if you think about it, the real war really isn’t for talent. The real war is for culture. THAT is where the real fight is.

Welcome to The Culture War.

from GapingVoid.

a very interesting look at culture in business and recruitment; however, i think it’s not limited to to the inside of a business. culture is what attracts the most attention; a brand is part of a culture for its customers… i think this short article has so many different levels… read it more than once with different parts of a business in mind…. you’ll see what i mean.

📊 STATISTICS

Media Nations 2020 - Ofcom

The UK’s Ofcom huge new report on digital behaviour during the pandemic.

and it’s really interesting.

Crypto apps see highest growth on record in July 2020

In July, the top 10 crypto wallet apps increased net new installs approximately 81.4% YoY. July was the best performing month on record for this market, and August has the potential to beat it.

if you’re into crypto, this is exciting news. by the way, my favourite wallet is exodus.

📱 TOOLS & APPS

Content Planner by Canva: Plan, design and schedule your social media posts.

canva’s new feature… well, it’s canva — and it’s pretty good.

Waflee: an effortless way to connect to Wi-Fi

great for when you want to share a wifi network…

Say Less: Write shorter, more effective emails with AI [Chrome/Brave Extension]

give it a try… it’s pretty cool

🔍 SPOTTED

Twitter is thinking about “Quote” instead of “Retweet with comment” [link]
LinkedIn is working on “Discover” feed, it’s like Stories but vertical [link]
TikTok is working on the possibility of recording clips lasting 3 minutes [link]
Twitter is working to support Fleets [DM responses] on the web app [link]

🎧 AUDIO STIMULATION

You 2.0: Loss And Renewal - Hidden Brain

Maya Shankar was well on her way to a career as a violinist when an injury closed that door. This week, as part of their annual You 2.0 series on personal growth and reinvention, HB revisits their 2015 conversation with Maya, in which she shares how she found a new path forward after losing an identity she loved.

this is a must-listen, whether you listen to podcasts or not.

listen on Apple Podcasts | Google Podcasts | NPR One | iX Radio

🐦 TWEETS of the WEEK

Thoughts Are Seeds

@thoughtsRseeds

“You have no friends. You have no enemies. You only have teachers.”

~Buddhist proverb

2:26 AM - 20 Aug 2020

Nassim Nicholas Taleb

@nntaleb

How you did in this pandemic, as a country, a village, a business, a group, or an individual, whether emotionally, economically, or morally, is an indication of how robust you are and how fit you will be for the next decades.

7:30 PM - 31 May 2020