Hey Pulse fam 👋 Behrouz here. I’m back for the last time with Pulse in this format. It’s been some time, and I need Pulse to be fresher than what it is, so Pulse #150 will [probably] be quite different.
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something to listen to while reading → Lights by Archive.
This Week in the News
A vacuum that climbs stairs — a patent by Dyson [link]
Mercedes-Benz EVs: EQE, EQS, EQG [Concept]
Lyft & Uber against Texas, an investigation into Uniswap, and WhatsApp’s new feature [link]
Amazon’s TV, Reddit’s IPO, and Apple’s delay in CSAM detection feature [link]
Apple’s almost backing down, Twitter’s Super Follow is coming out, and the highest-resolution phone camera sensor ever [link]
iPhone 13 rumours, South Korea’s new laws for app stores, and Snapchat’s Story Studio Beta [link]
🤯 a gift for you.
Worth Your Attention
Who Runs Twitter’s @Twitter? — Kurt Wagner on Bloomberg.
it’s an intersting piece, especially if you’re into twitterverse and actually read @twitter’s tweets.
Regulators and Reality — Ben Thompson on Stratechery.
another great piece by Ben on FTC’s [refiled] case against Facebook, monopolies, and markets… worth reading.
Chart of the Week
Fortune 500 Companies’ Social Media Engagement
How Fortune 500 Companies are taking advantage of social media’s wealth of opportunities is not that difficult to understand. Here’s how some of the Fortune 500 companies performed on social in Q2:
McDonald’s posted the most content, with a total of 22.6k posts, and claimed the most impressive cross-platform engagement rate (5.33%);
Netflix posted the most videos (636), received the most video views (180 million) and received the highest total cross-platform engagements (98.7 million);
Adidas claimed the highest average views per video (5.54 million);
Apple secured the highest average number of engagements on both posts (176K) and video posts (93.6k); and
Facebook had the highest cross-platform social audience (225 million).
read more on MarketingCharts.
& more stats
Ads on streaming TV are now 45% of TV ad views in the USA [link]
Nike SNKRS becomes first sneaker app to hit 50M downloads [link]
Quick Tips
If you want your Instagram post to get more exposure, put the hashtags in the caption, NOT the first comment — or in comments at all [source: Instagram]
Spotted
Twitter keeps working on the “other listeners” section [link]
Twitter is working on the “Use device settings” option for dark mode [link]
Twitter is working to support two new services for Tip Jar: GoFundMe & PicPay [link] + Bitcoin & Ethereum [link]
Twitter is working on Direct Messages columns in the new TweetDeck [link]
Twitter is working letting users manually flag a photo as sensitive while composing the tweet [link]
Twitter is working on the ability to create GIFs using the in-app camera [link, link]
Instagram is working on a new chat theme: Astrology [link]
Instagram continues to work on the reply with a video option for Reels’ comments [link]
Instagram is working on the “Monetization Status” section [link]
Instagram Fan Club’s onboarding for Creators [link], and Membership settings [link]
Instagram is working on the "Tutorials" section for creators [link]
Facebook is working on a shortcut to create a video directly from the “Watch” tab [link]