📡 What business are you *actually* in?
Hello and welcome to Pulse — the weekly techie/businessy newsletter from @perspectiveix. I’m your host, Starlight Fairybow. — Learn your elf name here and share it on twitter using the #pulseElves; let’s find each other!
🗞 NEWS
India’s new rule for commissions and surge pricing for Uber and Ola [link], Spotify stories [link], and RIP Tony Hsieh [link]
Coinbase exposed, Libra on its way, and Latte, anyone? [link]
Apple’s move, Amazon’s bonuses, and China-India app war [link]
Slack’s got a buyer, Apple’s silicon in MacBook Pro, and Facebook fined — again [link]
Facebook newsfeed tweaks, Twitter verification, and another half a trillion company [link]
Snap’s million dollar idea, Apple’s security bribe, and the most expensive game ever sold [link]
YouTube Music, Fleets not fleeting, and the war of percentages [link]
🤦♂️ a gift for you.
🧠 INSIGHTS
Confused - Credit: Daniel Mingook Kim on Unsplash
What Business Are You Actually In?
There’s an old saying: The Stone Age didn’t end because we ran out of stones.
No, the Stone Age was ended by the Bronze Age. And then the Iron Age, and then all the other ages that followed. But stones are as abundant as ever.
Ditto, a hundred years ago the automobile put the horse industry out of business. Except that it didn’t. Today, in the US, horses are a $3billion industry.
Horses are a thriving industry because they’re not trying to compete with Ford or Volkswagen. Instead, they went upstream, they catered to a niche- equestrian enthusiasts, ranchers, etc.
Similarly, if you’re opening up an ice cream shop, it’s really hard to compete with Blue Bell or Baskin Robbins. So what you do is go upstream, and offer magical, unique, premium expensive stuff that people are willing to line around the block for.
The alternative is bankruptcy. Of course, it is.
Read the complete post on gapingvoid.
it’s really good piece.
📊 STATISTICS
Social Media's Still Considered the Toughest Channel for Revenue Attribution
More than 2 in 5 (44%) marketing and sales professionals say they currently have a revenue attribution strategy in place, while a similar share either are currently rolling out such a strategy (17%) or plan to do so in the future (25%).
And, while virtually all (97%) are seeing at least some level of success with a revenue attribution strategy, there are channels they find difficult to analyse, per a new report from Ascend2.
Read more on MarketingCharts.
U.S. Brick-and-Mortar Retail Apps See Robust 27% Growth in 2020 Despite Pandemic Headwinds
The five most-downloaded B&M retail apps in the U.S. saw more than 46 million installs from January to September of this year. This is approximately 38 percent higher than the 33.3 million the top five apps in this category saw during the same period in 2019.
This cohort of apps includes brands such as Walmart, Target, Sam’s Club, Nike, Walgreens, and The Home Depot, reflecting the overall upward trend in installs for the Retail Warehouse and Home Improvement subcategories.
Read more on SensorTower.
📱 TOOLS & APPS
Text Fish: Skip paywalls, read peacefully
well, at least some of them…
formerly known as Viamaker, owned by ByteDance, the owner of TikTok; it’s got loads of features and is free…
SpaceHey: MySpace. Reborn.
well, do you miss MySpace? Don’t anymore. Add me.
🔍 SPOTTED
Twitter is internally testing Audio Spaces Beta [link]
Instagram is working on a new camera mode for Stories: Color Filter [link]
Messaging-related insights for Instagram’s Stories will be unavailable due to new privacy rules in Europe [link]
Typeform is working on font size and text alignment [link] and Ranking and Matrix question types [link]
Pinterest is working on Classes where participants can join via Zoom [link]
Google Photos is working on the ability to report “Misleading” shared albums [link]
🐦 TWEETS of the WEEK
Realizing the gaps in your knowledge is more important than realizing the depths of your knowledge.
- @CrazyPolymath
#deepthrill
You can't make time, so make time.
The Internet enables eight billion monopolies.
Every day around midnight, I'm shocked to find out it's only 6pm.
😂 FUN STUFF
this is why perspective ix exists; fighting bs - Credit: actionchippy/Reddit
and this is me — every single day 👇
https://t.co/N9PeJQoACr https://t.co/jY7z4HJWJn
That's all for this week...
and i’m out - till next week at least.